Meet Our Team

Debbie Harris
President, Owner/Manager, Founder of Shapes Franchising LLC.
Debbie Harris provides training on franchise operations and gym operations.
Debbie Harris has 23+ years of training and operational experience in senior level sales and operations aspects in the health and fitness industry, derived from her work as a general manager for Gold’s Fitness Center in Gainesville Georgia; management for American Club Systems (“ACS”) in its Cory Eversons Licensing Management Team and Show Case Facility and as an area manager assisting ACS on a national level, as an owner of a health club “The Firm Fitness Center” in Pompano Beach, Florida, as a manager for Lifestyle Family Fitness (“LFF”) where she helped open the first club for LFF in the Orlando, Florida market, guiding the pre-sale and grand opening process and with Shapes Fitness for Women (Shapes Family Fitness, Inc.).
For Shapes Fitness for Women, she was a general manager in St. Petersburg, Florida and then a regional supervisor overseeing all Shapes Family Fitness, Inc. locations in addition to supporting corporate with individual sales, corporate sales, operations, pre-sales, new business development, sales promotions, sales management, leadership coaching, overseeing all aspects of operations, marketing, human resources, payroll, personal training, group fitness and customer service.


Rory O’Dwyer
Chief Executive Officer, Owner/Manager
Mr. O’Dwyer has been a dynamic influencer in franchising for the better part of 40 years and is the Co-Founder of the iconic PuroClean brand. In 2015 Mr. O’Dwyer divested most of his interest in PuroClean and in 2017 purchased a majority interest in Shapes Fitness for Women.
Mr. O’Dwyer’s first venture in franchising was in the mid 1970’s as a franchisee of Domesticare of Nutley, New Jersey in the Scottsdale/Phoenix area. That business was eventually sold and he and his wife Kathie moved to New Orleans where he was Regional Developer under the Servpro Brand.
In 1980 Mr. O’Dwyer moved to South Florida with his wife and soon to be born daughter Megan. In the mid 80’s he sold his last Servpro Developer-ship and moved on. His next venture in franchising was when he became a Kwik-Kopy franchisee and was mentored by the great franchise icon, Bud Hadfield. By the time the 1980’s came to an end, Mr. O’Dwyer had become a franchisor and co-founder of the predecessor of his 300-unit PuroClean brand. In 2015, he sold most of his stake in PuroClean.
However, his entrepreneurial spirit never was squelched and only 18 months into semi-retirement Mr. O’Dwyer purchased a majority interest in Shapes Fitness for Women where he now resides as CEO and Managing Partner. His vast knowledge of franchising quickly added a new dynamic to Shapes Fitness for Women.


Dave Schaefers
Chief Operating Officer, Owner/Manager
Another luminary in franchising, Mr. Schaefers career spans 27 years as part of one of the largest automotive after-market franchise company covering a national and international market place. Mr. Schaefers last assignment was with Driven Brands, the franchise company of Maaco and Meineke Car Care Centers where he served as Chief Development Office over-seeing six national brands.
Having negotiate and involved in more than 1,000 franchisee/landlord leases over his 27 years, Mr. Schaefers knows the commercial real estate market intimately. It is this expertise that he brings to Shapes and has developed a unique real estate program for the fast and effective placement of Shapes franchisees into proper locations. His prior long-term relationships in the commercial real estate industry has already benefited Shapes franchisees with quick site discovery and quick lease negotiations.
Mr. Schaefers resume also highlights an extensive background in franchisee support. This critical area is a passion of his and his long-time commitment to franchise operations and success is a mission critical calling for Mr. Schaefers. His previous accomplishments in this arena is a testimony to his passion. His expertise in the amalgamation of rapid start-up and long-term franchisee achievements is a combination seldom realized in a single individual and Shapes franchisees are the beneficiaries of this blending two solemn aspects of franchising.


Amelia Britt
Director of Training and Development

Amelia has made an major impact in the fitness industry for the past 14 years. Beginning her fitness career in New Jersey and then continue in Florida with Shapes Fitness for Women in 2010.

Amelia has served as our Franchise Training Consultant since July 2017 in St. Petersburg Florida. From May 2012 to October 2013, she served as a general manager for Shapes Family Fitness, Inc. in St. Petersburg, Florida. From October 2013 to July 2015 she served as a general manager for LJ Fitness,Shapes Franchising, LLC Single/Multi (2017) LLC in St. Petersburg, FL Since July 2015, she has worked as a manager of Shapes Operations St. Pete, LLC in St. Petersburg Florida.Amelia continues to make a compelling impact with her involvement in Shapes Fitness for Women.


Erica Poynter
Director of Franchise Development
Erica comes from a financial services background where she served as a key member of a small financial firm in Atlanta, GA. In this position, the role quickly evolved into a multifaceted position that gave her the advantage of learning all aspects of the business. She quickly began to appreciate what it takes to be a small business owner, and it furthered her interest in how people are able to achieve their goal of becoming successful entrepreneurs. Pair this passion with her passion for fitness and healthy living, and that is what led Erica to the franchise industry and the Shapes franchise concept in particular. Erica assists in growing and developing the Shapes Franchise network by recruiting new franchisees and supporting them throughout their discovery process. She is focused on developing and executing marketing plans that support corporate growth strategy through building relationships with referral partners and prospects. Erica is an Atlanta, GA native and earned her BA in Marketing from Georgia State University.



 

Kris Longmore
Director of Franchise Development
Kris studied Finance at Stephen F. Austin. He has lived in many countries such as Italy, England, Canada, and the Dominican Republic. He loves to travel and hopes to see much more of the world in the future. In his free time, he still enjoys playing golf, skiing, and many other outdoor activities.
Kris started his career as a golf professional teaching and helping others, but has always had a passion for franchising due to his family’s involvement. He most recently worked for a company called Rhino7 where he had the opportunity to represent multiple brands helping people achieve their dreams of becoming entrepreneurs. He uses his excellent communication and customer service skills during the due diligence phase to help others achieve their dreams, educating them and answering any questions that may arise. He is very enthusiastic about being a part of the Shapes Fitness for Women team and helping others determine what their best fit will be as a business owner.